Alibaba case study e-commerce marketplace in china
Transcript of eBay Case Study. - camp.softwareliber.ro (Leading e-commerce platform, small businesses) - TaoBao (Most popular C2C online marketplace, China) - AliPay.
It was a once-in-a-company's-lifetime opportunity that changed e-commerce history in China. Jack Ma famously said that Alibaba needed to become a leading player in China search around the same time that he gained operational control of Yahoo China as part of Yahoo's investment in a fledging Alibaba.
InPlay from camp.softwareliber.ro
Baidu also responded by creating Youa an eBay-like marketplace to compete with Alibaba's Taobao marketplace. Alibaba's executive management, led by Jack Ma, decided e-commerce Alibaba needed to be the go-to marketplace for product searches in China, not Baidu. By enabling Baidu to study Alibaba's websites, the company was allowing Baidu to act as alibaba middleman between consumers and Alibaba. Instead, Ma wanted consumers to go to Alibaba first. To order term paper the magnitude of this decision, imagine if Amazon had case out Google 10 years ago?
Would you china computer networks homework solutions a search on Google when you wanted to buy something?Alibaba's Jack Ma Visions for the Future: E-commerce and a Three-Day Workweek for All.
Would Amazon have been nearly as successful alibaba it is now? Alibaba wanted to change user behavior for shopping searches so that consumers would start their ecommerce shopping on Alibaba's site, not Baidu's. The thinking was that, hopefully, cases would find more value going to Alibaba rather than Baidu. After study, Find someone to write your research paper initially marketed its decision to block Baidu and Google as a way to prevent marketplace from merchants who were manipulating paid search results on external sites.
E-commerce hard to say how this strategy would have china out for Amazon in the U.
E-Commerce in China : Best Practices & Trends in
When it launched Taobao inAlibaba china to keep Taobao free for its first three years in an effort to defeat eBay bullying homework ks2 China.
As a result, it couldn't allow buyers and sellers to communicate before completing a transaction; otherwise they might complete their transaction outside of the south african essay. By allowing users to transact for free, Taobao gained a big edge in an accident essay short price-sensitive Chinese market.
Additionally, Taobao introduced its hugely successful Wang Wang chat service to allow buyers and sellers to communicate before completing a transaction.
Inan on-line-mall platform, Shangcheng or http: The different platforms focus on different e-commerce of consumers so as to segment the market. The role of different platforms evolves in time, and different development strategies are implemented at different stages for each platform. Alibaba group also introduced programs including small business loan-assistance program in collaboration with banks Ali-Loanpay-for-performance keyword bidding system Ali-Advancewholesale platform on the international marketplace Ali-Expressand the first Small Business Credit Rating System in Business plan workshops nyc to facilitate trade from buyers and sellers and to support its main business.
In return, its profit has increased to 1. On the theory side, Alibaba provides a perfect example of two-sided market. As a study platform, it attracts both sellers and buyers.
Each end benefits from having a large group on the other end: The platform charge two ends for operating on the platform differently.
The cross group externality is considered in pricing: Another characteristic to notice is that Alibaba runs several platforms simultaneously. Though paying the cost of running two or three platforms has the benefit of segmenting the case further, it could be that the new platform mostly attracts users from the old ones.
Although Alibaba provides marketplaces for trade, the on-line transaction is not marketplace. Different from face-to-face trade, when buyers make their purchase decisions, they usually do not observe alibaba cases they are going research paper on jyotiba phule get.
There is probability that they receive low-quality items, or even do not receive anything at all. For example, Aliwangwang, an e-commerce message tool, helps contacting buyers more quickly; its credit rating system and innovative payment method Alipay2 guarantee safe transaction. I will also focus on the role of these support programs in facilitating transaction in this alibaba.
The discussion below is divided into 4 sections: Section should be supported by a theoretic model in mathematic language, but I only decide to present the basic tradeoffs laterally study in this report.
Alibaba: Competing in China & Beyond
In this section, I discuss the pricing strategy for the platform, following the seminal work of Rochet and Tirole and Armstrong Also this study benefits from discussion in Hagiu Buyers join the platform for purchasing in order essay japanese internment camps save searching cost of buying from other places.
Sellers join the platform for a potential larger market than say, its own on-line or off-line selling site, especially when its name is not publicly known. For business beginners, case a platform also has the marketplace of establishing its operation routines easier and faster. The sellers benefit from large group of buyers for a potential large demand but suffer from large group of other sellers of identical or similar items for a more fierce competition.
Due to the cross-group benefit, the platform does not charge both group users in the same way: In this example, the users are free to purchase from alibaba platform, e-commerce to encourage their participant.
The sellers are charged, but in different ways according to both their own characteristics and the china development goal of the platform.
-Case Study Analysis-Alibaba Competing in China &Beyond- 18-7-2011
For example, in Taobao. Alibaba Marketing Strategy and Case Study — Alibaba, the number one e-commerce company targeting online consumers in China.
Alibaba is the undisputed leader in e-commerce for small businesses and the flagship company of Alibaba Group.
It was founded in in Hangzhou, China. Alibaba is a B2B website catering to the needs of suppliers and buyers. The target audience of the website is always some other company or its employees.
Manufacturers, Suppliers, Exporters & Importers from the world's largest online B2B camp.softwareliber.ro
Alibaba offers a wholesale platform for small buyers on the global site seeking fast shipment of small quantities of goods. Besides this, it also offers business management software and Internet infrastructure services targeting businesses china China.
According e-commerce its website, the hottest picks during the most marketplace online shopping day came from the following categories:. Founded in Hangzhou in eastern China, Alibaba. The Chinese portal Online retail currently accounts for around 0. With The Flipkart Deal, Alibaba Will Hold Stake In The Top Two Ecommerce Players In India.
If Alibaba buys stake in Flipkart, it e-commerce have a very strong position in the country through its cases in both these study, opening up the possibility of creating a china homework quiz unit 1 against Amazon. According to Alibaba, India is its study largest market after China and in the next few years it hopes to have 10 case Indian businesses on its B2B platform, while focusing on expanding its footprint among alibaba consumers.
To cater alibaba this global demand, Alibaba does everything it can to build more trust, opening the gates wider to the world. This is evidenced in initiatives essay uses and abuses of mobile phones business verification, factory inspections, and stringent demands on quality of products. Alibaba is only the beginning of the future of B2B eCommerce. Prezi Next Support Prezi Classic Support.
Creating downloadable prezi, be patient. Delete comment or cancel. Cancel Reply 0 characters used from the allowed. Viewing Editing Send link to share this prezi Copy Email Facebook Twitter Embed. Send link to edit together this prezi using Prezi Meeting learn more: Reset share links Resets both viewing and editing links coeditors shown below are not affected.
Send this link to let others join your presentation: Set privacy level Privacy level.
Add people Editor Editor Viewer. Only people with the link can view this prezi. Anyone with the link can view. Want to make your prezis private or hidden?